Bringing Order
to Data Chaos

LightUp the issues
with data

LightUp is a B2B company that enables businesses prevent expected losses by highlighting the important part of data that often goes neglected while being worked upon. Hence, the company ‘lights up’ the data of the defects and anomalies for the target audience i.e. Data Scientist, Product manager etc.

Derived from the idea of
Venn Diagrams

Gilroy

Classic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Semi Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Colour Palette

#F8B817

#333333

#52B5E1

#2A3881

#CE484D

#43AA59

Custom Fit
Iconography

We love giving brands ownership of the communication
that they do in their business sphere, so a set of custom icons is created to be used on Business presentation and other digital/print collaterals.

Simplistic
Collaterals

Incorporating core values in every corner of business is crucial, hence the collaterals are kept so simplistic that they reflect hassle free data handling.

Crisp Brand
Guidelines Book

It's not a brand if it's not homogenous. Therefore, a guidelines book has been set up to keep the brand consistent and resolve all the corner cases when it comes to application of the designs.